Hamish McRae: The worst time to suffer a pandemic

"We know a lot about the impact on economies of health emergencies"

The threat of a global pandemic quite properly instils fear. We know sadly that people in Mexico have died from the present outbreak of swine flu. We know inevitably that the flu will spread, indeed is already spreading, around the world. And we have that folk memory of past pandemics, from the Spanish flu after the First World War back through time to the plagues, the Black Death and beyond. Why do we still say "bless you" when someone sneezes? Because a sneeze was a first sign that someone had caught the plague.

Hamish McRae: The worst time to suffer a pandemic